Zero to Hero Championship BBQ Rub

Born on the competition circuit and perfected over decades, Zero to Hero is the secret weapon behind one of the most decorated pitmasters in America. This award-winning blend helped Rod win the title of best rib cook in the country — and now it's your turn.

With a flavor profile that leans sweet with just the right kick of heat, this rub transforms pork, chicken, fish, and especially ribs into something legendary. Whether you're chasing trophies or just firing up the backyard smoker, Zero to Hero will elevate your BBQ game.

Flavor Profile:

• Sweet-forward with a touch of heat
• Balanced for caramelization + deep bark
• Ideal for low and slow or hot and fast cooks

Perfect On:

• Competition-style ribs
• Pulled pork
• Grilled chicken thighs
• Salmon or catfish
• Even sprinkled on fries or popcorn